The Top 3 SaaS Trends in 2021

February 19, 2021 | Marketing, Marketing Stack, Technology

At this point, we’ve all heard it a million times: 2020 was an unprecedented year, a year that fundamentally changed the way that we live and work. Trends in business, particularly in the world of SaaS, have changed trajectory and transformed dramatically over the past year so we’re sharing our predictions for the Top 3 Saas Trends in 2021.

1. Incorporation of Artificial Intelligence

Whether it’s readily apparent or not, AI plays a large part in our daily lives. Machine learning and artificial intelligence are present in many web applications, such as Google Maps, Amazon.com, Twitter, and LinkedIn. The rapid increase in both use and efficacy of these machine learning technologies means they’re here to stay, and we’re going to be seeing a lot of SaaS companies incorporating AI into their products this year and beyond. Some potential use cases you can expect to see include smart sorting, personalized recommendations, and even AI coworkers (although we admit this is a lot further down the roadmap).

2. Adoption of the Digital Workspace

Work from home (WFH) is here to stay. According to Katie Lister, President of Global Workplace Analytics, “25-30% of the workforce will be working home multiple days a week by the end of 2021.” COVID-19 has continued to push the workforce out of the office, accelerating the move towards cloud-based work platforms like JumpSeat. Cloud-based work platforms enable companies to continue normal business operations and, in some cases, improve their processes. Traditional businesses bound to a physical location are now taking place in a digital environment comprising many complementary SaaS tools.

3. Personalized Learning

Corporate learning is undergoing a renaissance. The move to WFH has opened up a world of training, onboarding, and learning in various new and useful ways to teach people what they need to know to perform at their best, without in-person guidance.

One of the most significant changes enabled by new technologies is Digital Adoption Platforms (DAPs). These platforms allow Learning & Development leaders to provide their employees with personalized learning experiences and flexibility in learning a core tenet of personalization. Users of DAPs like JumpSeat can take advantage of on-demand content aligned to their specific needs, whenever they want, however they want.

So why is this personalization so impactful? Shelley Osborne, VP of Learning at Udemy, summarizes it in three points: Personalization promotes skill progression, increases engagement by making content relevant and personal, and prepares employees for the future. This impact is felt from the individual level up to the organizational level, providing employees with the freedom to learn in a way that best suits their strengths and supports learning styles that benefit everyone in the long run.

The modern workplace is changing, and SaaS technology is continuously evolving. Will your company be able to keep pace?

About the Author

Frank Burrows

Frank Burrows

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